About Me
Lab Maharaj
Marketing Specialist | DSc Student Specializing in AI and ML
About Me
Location: Cape Town / Remote
Driving Innovation at the Intersection of Marketing and Technology
With over seven years of experience in digital marketing, I am a Marketing Specialist passionate about leveraging technology to craft impactful, results-driven strategies. I have worked extensively in the legal sector, developing targeted campaigns and digital solutions tailored to the unique needs of law firms. Currently pursuing a DSc in Artificial Intelligence and Machine Learning, I integrate cutting-edge technologies—such as automation, predictive analytics, and AI-powered tools—into modern marketing practices. My focus is on bridging the gap between innovation and execution to drive meaningful business outcomes.
Education
Master of Information Systems and Cybersecurity
Eskills Academy – Focus on cybersecurity strategies, data protection, and advanced information systems management.
Master of Business and Digital Marketing
Max Business School – Specialized in digital marketing strategies, consumer behavior analysis, and business development.
Bachelor of Science in Computer Science
University of the People – Emphasis on software development, algorithms, and database management systems.
Certificate in Digital Marketing
Oxford Home Academy – Covered SEO, social media marketing, PPC campaigns, and content marketing strategies.
Certificate in Web Development
Shaw Academy – Gained expertise in HTML, CSS, JavaScript, and responsive web design.
NSC: Grade 12
De Kuilen High School – Achieved strong academic performance with a focus on mathematics and science.
Certifications
CompTIA A+
Certification in foundational IT skills, including hardware, software, and troubleshooting.
CompTIA Cloud+
Certification in cloud computing concepts, deployment, and management.
CompTIA Network+
Certification in networking concepts, including infrastructure, security, and troubleshooting.
Projects
Voice and Sign Language Recognition for Restaurant Menus
Developed an ML-powered app providing audio and sign language recognition for visually impaired users.
Autotronic Parts
Built an e-commerce site for automotive parts, streamlining online sales and inventory management.
Android Fleet Management System
Developed a mobile-based fleet management tool for vehicle tracking, maintenance scheduling, and route planning.
Autobot
Building an intelligent chatbot using deep learning to assist users with automotive queries.
Publications
The Digital Marketing Handbook
Comprehensive guide covering SEO, PPC, and email marketing strategies.
Published: May 29, 2023
Applications of Machine Learning for Social Media Analysis
Explores sentiment analysis and predictive modeling to analyze social media trends.
Published: May 24, 2023
The Rise of the Machines
Examines AI’s impact on society, jobs, and automation challenges.
Published: Jan 1, 2023
Lab Maharaj
Pioneering AI and ML in Modern Marketing
Throughout my career, I’ve honed my skills in digital marketing, SEO, content writing, and data analysis, helping businesses to enhance their online presence and drive growth. My experience has equipped me with the ability to craft effective marketing strategies that align with evolving market trends and consumer behavior.
As a marketing professional, I thrive on creating engaging content that resonates with audiences and optimizing campaigns to achieve measurable results. My expertise in data analysis allows me to leverage insights that inform strategic decisions and maximize ROI.
In my academic journey, I am delving into the transformative potential of AI and ML, exploring how these technologies can revolutionize marketing practices and unlock new opportunities for businesses.
I am committed to continuous learning and innovation, and I am excited to bring my knowledge and experience to projects that push the boundaries of what’s possible.
I hold a Master’s degree in Information Systems and Cybersecurity. My research interests include Deep Learning, Natural Language Processing, and Knowledge Representation. I have experience with supervised learning algorithms such as Support Vector Machines (SVMs) and Random Forests. In addition, I have expertise in programming languages like Python, Java, and C++ for developing AI applications.
My Skills
Marketing Skills
- Budget Development
- Performance Evaluations
- Onboarding and Training
- Marketing Insight
- Email Marketing
- Marketing Technology
- Google Ads Expertise
- International SEO Experience
- SEO Expertise
- Technical SEO Expertise
- Social Media Marketing
- Digital Advertising Strategy
- Market Research
- E-commerce Management
Development Skills
- Software Development Processes
- Software Development Mastery
- Technical Writing
- Website Security
- WordPress Expertise
- API Integration
- HTML and CSS Coding
- Google Analytics